COMM3655. Attribute(s): NUpath Societies/Institutions, COMM1210. (4 Hours). MKTG6230. Full-Time. Northeastern University. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Communication Studies at Northeastern Complete this integrative course: Advertising and Brand Promotion Complete one of the following capstone courses: Strategy in Action Strategic Communication Capstone Consultation Skills Business Administration Requirements Financial Accounting and Reporting Business Statistics Introduction to Marketing Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Dean's Strategy Council. 2022-2023 Northeastern University Further information about the Independent Studies Program can be obtained from concentration coordinators. Tons of great salary information on Indeed.com Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . Emphasizes analysis of customer needs and company and competitor capabilities. Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. COMM2912. MKTG6200. Organizational Communication. (4 Hours). Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. MKTG2201. Research, Scholarship & Creative Practice. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Develops and refines skills in the art of sportscasting. 360 Huntington Ave. COMM4602. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Focuses on the marketing research process and the analysis of data using software applications. Special Effects and Postproduction for Television. MKTG6280. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. Analyzes case studies and teaches how to improve the quality of communication in an organization. Students apply course concepts to develop a creative advertising strategy to address campaign objectives. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. (4 Hours). myNortheastern Opens New Window, Privacy Policy Television Studio Production. Marketing Technology Management. (4 Hours). Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . (3 Hours). (4 Hours). Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. Dean's Research Fellows. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Communication Criticism. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. (4 Hours). COMM3530. 617.373.8900 Consumer Behavior. Digital Marketing. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. (4 Hours). May be repeated without limit. COMM3750. May be repeated without limit. Introduces how organizations use the latest technologies for enhancing consumer engagement. Undergraduate Research Practicum in Marketing. Offers students an opportunity to develop and implement a concept test. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Emphasizes families of color, families with LGBTQ members, and solo parent families. (4 Hours). Production Capstone. Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. New technologies offer the possibility of new forms of creativity, political engagement, and social life; they also, however, offer very real opportunities to cause serious reputational harm, promote damaging malicious speech, create new controls on creativity, and violate privacy. Learn how to manage the integrity of a brand across all marketing activities and communication channels. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. (4 Hours). Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Offers independent work under the direction of members of the department on a chosen topic. Attribute(s): NUpath Capstone Experience, COMM4625. Communication in a Digital Age. COMM2991. (4 Hours). A term project is used to enable students to apply their learning about the fundamentals of marketing. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. (4 Hours). Research in Communication Studies. Environmental Issues, Communication, and the Media. Offers an Advanced Writing in the Disciplines (AWD) course. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. COMM4631. Addresses the interdependent links between sports and communication. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. Consumer Behavior. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Tons of great salary information on Indeed.com Attribute(s): NUpath Creative Express/Innov, COMM1113. Business and Professional Speaking. Focuses on ethical principles, issues, and dilemmas in communication. Producing for the Entertainment Industry. Web Request. Here professors know their subjects and how to get you ready for a career after you graduate. Production Practicum Abroad. (4 Hours). Emergency Information Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs MKTG6320. Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. . BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. COMM3311. Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Contact. (1 Hour). MKTG4993. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Advanced Marketing Management. Marketing and Communications Manager. (4 Hours). The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. Brand and Advertising Management. (4 Hours). COMM4901. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Introduces concepts and professional best practices in social media analytics. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. 2022-2023 Northeastern University Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. IEEE Transactions on Engineering Management: Gloria Barczak, Editorial Board Member, International Journal of Research in Marketing: Koen Pauwels, Senior Editor, Journal of Business Research: Paul Fombelle, Editorial Board Member, Journal of Interactive Marketing: Yakov Bart, Editorial Board Member; Koen Pauwels, Editorial Board Member; Fareena Sultan, Editorial Board Member, Journal of International Marketing: Amir Grinstein, Editorial Board Member, Journal of Marketing: Koen Pauwels, Associate Editor; Amir Grinstein, Editorial Board Member, Journal of Marketing Analytics: Fareena Sultan, Editorial Board Member, Journal of Marketing Theory and Practice: Jay Mulki, Editorial Board Member, Journal of Personal Selling and Sales Management: Felicia Lassk, Editorial Board Member; Jay Mulki, Editorial Board Member, Journal of Product Innovation Management: Gloria Barczak, Editor-in-Chief, Journal of Retailing: Koen Pauwels, Editorial Board Member, Marketing Education Review: Felicia Lassk, Editorial Board Member, Psychology & Marketing: Jay Mulki, Editorial Board Member, Yakov Bart: 2018 DMSB Ronald Copeland Best Paper Award Finalist, Yakov Bart: 2017 Recognized as one of the 40 Best Undergraduate Business Professors by Poets & Quants, Yakov Bart: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Yakov Bart: 2017 Journal of Interactive Marketing Best Paper Award, Yakov Bart: 2017 TIER 1 Interdisciplinary Research Seed Grant, Northeastern University, Yakov Bart: 2016 Knowledge Exchange Program Award, NSF Northeast Big Data Innovation Hub, Yakov Bart: 2015 and 2016 Research Grant Recipient, Marketing Science Institute, Paul Fombelle: 2017 TIER 1 Interdisciplinary Research Seed Grants, Northeastern University, Amir Grinstein: 2016 Research Grant Recipient, Marketing Science Institute, Jay Mulki: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: 2018 Winner of Gary L. Lilien ISMS-MSI Practice Prize, Marketing Science conference, Koen Pauwels: Top 100 Inspirational Alumnus, UCLA, Koen Pauwels: 2017 Davidson Best Paper Award, Journal of Retailing, Koen Pauwels: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: Named D'Amore-McKim School of Business Distinguished Professor of Marketing, Mary Steffel: 2018 Recognized as one of the 50 Top Undergraduate Business Professors by Poets & Quants, Mary Steffel: 2016 DMSB Ronald Copeland Best Paper Award Finalist, Fareena Sultan: 2017 Journal of Consumer Marketing Best Paper Award, Fareena Sultan: 2016 Research Grant Recipient, Marketing Science Institute, Jennifer Yule: 2018 DMSB Teacher of the Year Award Winner (peer nominated award), Jennifer Yule: 2016 DMSB Best Teacher of the Year Award Finalist (student nominated award), Yakov Bart: Named Joseph G. Riesman Research Professor and Thomas E. Moore Faculty Fellow, Paul Fombelle: Named Thomas E. Moore Faculty Fellow, Amir Grinstein: Named Patrick F. & Helen C. Walsh Research Professor and Thomas E. Moore Faculty Fellow.
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