By comparison there are aprox 4 featuring white male black female. We finally got respect form America years ago, we got gay marriage legalized and now these crazy people want to groom children in the schools??? What if someone came out with the All White Network? Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. Thats perfectly normal! blacks commit crime at higher rates Liberals. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? Sorry, I have a life to live and just dont care about this issue anymore. Civil discourse, along with shades of gray, subtly and moderation are in short supply and disappearing fast. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and. colorful. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? I dont need to tell you that we live in a hyper-politically-correct society. Its almost more insulting to watch advertisers paint their own picture of dark skin people living a prosperous life in the suburbs or even on a ranch with a pickup yes Ive seen that. A person identified as white is a racist, by definition. But the people behind the ads are all for this. The latest example that has gotten under my skin is the coverage of the US Open tennis tournament. But one analysis that does spring to mind is this thread on Reddit in which the topic creator recorded the race of all 433 actors in Super Bowl 2022 commercials and compared the percentages to the actual U.S. population. (And Im just going to say it: Barack Obama, the so-called Great Uniter, did more to damage race relations in this country than any leader in my lifetime. Married to blonde white models. They see friends and relatives dropping dead from the Jonestown jab and wonder why. How dare you come after my little children like that? There is no hard and fast rule for diversity. I have been saying this for years. The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth. I get it, friend. No, I suggest you do a web search to find what you are looking for. Thanks, Michael. Two and two is not adding up in their reference (life experience) but without the knowledge of the Elite Master Plan nothing is making sense to normies anymore. Get the best people, dont create some arbitrary demographic mix. Ive known people who lamented on how much time and money they had spent (especially the early morning drives to practice) to support their kid who wanted to play hockey. You pretty much have to go to the outdoors/hunting/fishing channels for that. Nor would I expect people there to avoid saying happy Ramadan because there are 10% Christian. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. Who would we need to contact to bring this to their attention? Gay Couple spends time together outdoors. Stop this daily unfair portrayal of white males. And everyone suffers. John, you are absolutely right. 5. Dont allow our media to control who should or should not be placed on a pedestal. Actually, it was breakfast cereal companies who, 100 years ago, propagandized breakfast as the most important meal of the day. [They] have made us afraid to question the narratives and agendas that we can clearly see them pushing upon us, in an effort to neutralize us until their work is done. Hell, I have a hard enough time dealing with all my own female hormones and emotions I dont need another girl in the house to contend with (I have two little girls who will soon enough be teens with hormones Ill have to handle as well!) Explore the depth and breadth of ANA content through our product subcategories. Dan, I think I botched my original reply to you, but all I really wanted to say was thanks. Youre right, Joey TV *is* unwatchable. If those percentages are even close to correct, what is Delta hoping to achieve with their 3% representation? One would think the population in America is majority black, with a handful of white women, and very few white men. I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? Ive never seen anyone other than a white male actor cast as a burglar in a home security commercial. Im just pointing out what any objective, fair-minded person can see and that is the colossal, glaring overrepresentation of black people in TV commercials at the expense of other races, particularly white people. And if they get some more white women to date black men along the way, all the better. Most if not all of the developments in dramatic theater and film tech came from Europe and European artists are discouraged from representation now. People of color in commercials usually do not get my attention and I do not buy their products. Many years in fact. your sad excuse for a blog is nothing more than a cesspool of racism, hate, and bigotry. Statistically this means that the child is more likely to struggle with identity, self confidence, material and financial stability and even a higher paying income. I also was curious if others were noticing the same phenomenon. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. Get pregnant, get free insurance, get food stamps and sell them 0.50 on the dollar. I pulled him aside and told him to wait his turn and not go down until theres no kids on it. I went on a two month road trip Nov-Dec. 2020. Im all for diversity but like the author points out, the numbers dont reflect reality. Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. LEARN MORE: 7 Ways to Support Diversity Marketing with Video . Messed around with Boolean operators for awhile, but Google had zero wisdom. I just finished a rather long article about the Frankford School and their agendas. These days, we are all seeing a hell of a lot of propaganda. Why has the Asian community done so well in America and the blacks have not? In the meantime, theyre all probably laughing themselves silly watching race-obsessed white people trip all over themselves to make commercials that make white people feel less guilty about being white. My blood pressure increases every time I (try to) shop online (Target, Marks & Spencer, etc.). But for what I think is the real reason, I would suggest that everybody read American Marxism by Mark Levin. For example, hire a woman to communicate about womens issues. Hey, Im all for fairness and equity, but youre right this is out of control. And lets not forget its also the guns fault. But unfortunately, Big Tech doesnt want us to. Wait until you see my Broadway production of an all WHITE Porgy and Bess!! Same could be said about Trump supporters or super Libs or gays or > insert whatever group. Its really amazing how poorly these companies treat their customers and potential customers, especially compared to a brand like Chewy that works so hard to deliver positive experiences. She is going to lock him up for decades and then release him? as when car company Acura was forced to apologize in 2012 after putting out a casting call for a Super Bowl ad featuring a Black . If this was a book on physics, Mark Levin would win a Nobel Prize for his Theory of Everything. I call these internalized values the Five Es and they are presented here: 1. (Facebook Advertising) 9. Walk down a jetway at Hartsfield or any airport. What Works For Diversity And What Doesn't? So Progressives get more and more LEFT because after activists achieve their original goals, they MUST make NEW GOALS, and NEVER BE SATISFIED because THEY NOW COUNT ON THEIR ACTIVISTS JOBS for their livelihoods. I perfectly see Michelle FHs point she is correct, absolutely. No way is a white woman and a black male is going to have a blond headed daughter and a really dark son. Exactly everything Ive been thinking and seeing too. It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. Every single night, there is a shooting/homicide. Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. I grew up in a Texas County with a 62% black population. They are Boomer V2.0.only twice as insufferable since they lack the experience and context behind the 1960s cultural revolution and overthrow accomplished by their creators. Not to mention these brands begin to be perceived as followers rather than leaders so innovation, creative thinking and originality fades away too. wowi mean, ZING! oh yeah, ive noticed that. Ad industry publications such as Ad Age and Adweek and Digiday cheerlead for it. I change the tv when a commercial comes on. The sad truth is, the spectre of slavery in Americas past is now merely a convenient tool used by one political party to drive a wedge between black people and white people. I guess the issue Microsoft has with my posts & or comments because they are from a conservative perspective. The comments to the thread are right on the money too. And youre right. Thats right we cant. Your comment about the blacks throwing a fit when a white police officer kills a black person, kills me! And yeah, all this emasculating of males is clearly entirely the fault of the feminist movement I detest these kind of women. At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. By portraying all cultures the same with people of all races talking and behaving white these ads and advertisers actually disrespect, and misrepresent, every culture. That seems to be the only recourse we have left. I am really tired of seeing mainly blacks featured in TV ads! Katie Drews, Avenica, 12. Mandy Glidewell, CentricsIT, 9. Since these people believe they are beyond Good and Evil, and the rest of us need to be reduced to savage beasts. Some brands are particularly popular with people of different races. The only time I saw a woman with my body type, it was a prescription medicine ad, the actress was Black, and she was power-walking and doing healthy activities to lose weight. watching youtube just nowNavy Credit Union commercialno white males2 POC males and an Asian lady. Quite maddening, but not surprising since the vast majority of commercial advertising is mostly devoid of creativity. Always point the finger at some one else and never accepting responsibility for their actions. Maybe this is why advertisers are pushing these social agendas?? I HAD EVERY SYMPTOM of DYSPHORIA! Yes and the bumbling, idiotic White male is overplayed too. The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. Mostly white men. Not racist, just human nature. I guess this is what makes me mad it feels disrespectful, not just of folks of color, but also of my intelligence. If you forced an alien to consume a years worth of American media, he would come to the conclusion that the country is about 40% black or mulatto, 25% Jewish, 25% gentile white, and 10% other (hispanic, asian, native american). Identity politics have infiltrated everything: sports, movies, music, video games the entire culture is lousy with it. Please explain what you mean by the statement the other problem is that all of these ads showing black people arent really representative of black people at all? You do know that Black people are not a monolithic group. I am not the only person noticing all this. Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. Politically correct is out of control!! Use Brave browser instead of Google; get off Facebook; find an alternative to Twitter. They are a reflection of a small fraction of modern America which is being conspicuously amplified to unrealistic proportions. Recently, the angry white critic inside me has noticed the overused casting of in-between races.where individuals are 1/4 Black, 1/4 White, 1/4 Hispanic, 1/4 mystery race. Remember the Starbucks red cup debacle from a few years back? So now, some black people are using their skin color to get their way and win the ghetto lotto. The contrast between todays media and the real world is truly striking. not only for blonde, fair-skinned males, but females with the Marcia Brady look that blonde(ish), blue eyed irish type of face. Most of the modern worlds issues stem from the hidden bitterness towards our own dads that were either present and imperfect or vacant altogether. This is, of course, assuming that advertisers bother to portray white men at all. In other words they are literally destroying their markets slowly while thinking they are getting the upper hand and the last word in their agenda thats fueled deep down by fear, anger and pain. Not just in the race area, but other sensitive areas. They dont care that Blacks are dying everyday at the hands of other Blacks. Thank you! Like what happened with that BLM founder after she bought four million-dollar homes in L.A. The other problem is that all of these ads showing black people arent really representative of black people at all. Consider that Luke Skywalker was 57. Ive seen plenty of representation of women in hijab, though. Its shallow and degrading. And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. Just last week, I tried playing the demo for a long-awaited Nintendo video game called Splatoon, which sees cute little squid characters shooting brightly colored ink at each other in a battle to paint the most territory. I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. Heres an idea. If Id replied with anything but an acknowledgement that yes indeed, todays advertising industry is totally overrepresenting black people and making white people look like idiots, then that would have told you that I was a lunatic, or at least intellectually dishonest, and that this blog was not worth your time. I hope advertisers read this! Excerpt: Woke capitalism is corporate Americas attempt to profit off of Millennial and Gen Z activism, often passive keyboard activism . By doing so you are only infuriating the general public. And the victim mindset is poisoning our culture as we make the very creator of our stable lifehard working men, the villain. What bothers me is that its not just a plethora of blacks, its an over-representation of all minorities. Not to mention the actual equipment all a financial burden on the parents. They parade black people around to try and prove that most blacks can be upstanding. Infiltrated from within. Yep, that about describes our institutions today. But I myself see plenty of ads from small-time brands that very conspicuously feature oh, not normal-sized women, but actually obese women. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. I did contact one company to comment, politely, but received a lame-excuse response. Its just where we are. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. A Diversity Report for the Advertising/Marketing Industry (2021) November 16, 2021. Why is every commercial have blacks and gay people and interracial marriages. Looks like I have missed nothing of importance in the last thirty years. In fact, theres an article over at Redstate that proves your point exactly using the very same analogy. I think it is about destroying the indigenous populations of countries so Germans, English, Americans, etc. About two years ago I read another article on this subject and one of their points was that even though we are seeing bi-racial couples more and more in tv ads it is nearly always a white man / black woman because, they pointed out, advertisers fear that America is still not comfortable with a white woman / black man couple. Im also bothered by the fact that these advertisers are shoving gay & transgendered families down our throats! (Ok, so sue me or yell at me, Im too old to care.). blacks murder whites at TEN times the rate of vice versa Great post, Kallock! Its important for the masses to hear from other fair-minded people who arent afraid to call out what we all can plainly see. . Authenticity is often valued more highly than forced diversity. It is obvious that the culture has been infiltrated from within by opportunistic, resentful and vengeful people. Excellent points. Im willing to do my part. I agree wholeheartedly. Ive heard similar stories, Daniel. Its almost comical how they have seemed to disappear, when in reality its quite the opposite. TV is unwatchable now, its vile. There are upper middle class black people who do and buy things that other upper middle class people do. You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. Illustration published on Tuesday, Nov. 8, 2021. I CANT STAND IT! Be careful when reading that research study. https://en.wikipedia.org/wiki/Sister Which is just sick, because the attack on white, Christian culture and values is pretty obvious at this point. At the last moment, the kids cross paths so that granddaughter goes to grandpa, and grandson goes to grandma (to bake cookies and make the beds, I suppose). In major urban areas of the the United States, Canada, and possibly the UK, it is by far people of color that wreak havoc within the public sphere. Gawd, I am glad I am not the only one who is bothered by this (catalogs). I actually cut cable years ago and just stream and make sure I pay extra to stream commercial free because honestly the whole thing is stupid and it feels like Twitter sponsors everything on TV these days. More than ever, be lions, not sheep!! Let us all push back. No strong white young men in Star Wars? Do you actually expect TV commercials to accurately represent life? Its almost as if, as you say, studies like these are meant to shape reality rather than reflect it. Good for you for boycotting some of these advertisers. https://marketing.extremereach.com/e/579431/sity-in-Ad-Creative-Report-pdf/k966yf/1408224246?h=4DDINhmtHixx1ZSmuRqbhiShJJxWVK69ptTc4Htvk. There is positively an endgame to complete the destruction of the west underlying all of this. As a marketer, I understand that maybe advertisers are trying to reach new customer groups. Its a combination of pandering toward certain races and genders . Geez. I download free movie torrents, many 50s to 70s westerns. You have it made! They are trying to do this to push off the negative view of investment houses after the crash. I wouldnt buy the product for a penny let alone what they are selling it for. This organic, truthful approach will seem more genuine. (adsbygoogle = window.adsbygoogle || []).push({}); One of the best ways to portray diversity in your marketing is to use real customers and . Maybe sell your TV and use the proceeds to buy some extra fuel and food (and alcohol!) https://en.wikipedia.org/wiki/Girl I usually watch Restaurant Impossible on Thursdays, but now after seeing coming attractions from the last two weeks, and coming attractions of him helping only all black restaurant owners, I will stop watching until he puts white people back on his show. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. I truly believe advertisers are receiving a subsidy from somewhere or something, this cant be a lucrative selling campaign, it makes too many people angry, theres a subsidy. It MIGHT be saying, instead, that there is no way any one is taking a chance to piss off a black Karen who thinks the buffoon or clueless black person is a form of a micro-aggression, or subtle racism, or some baloney like that! Forced diversity in marketing is often obvious and occasionally offensive. Its so insulting to reality. Its got to the point that when these adverts appear I have to censor them if my impressionable kids are watching as they think if its a TV advert it must be true. Youd be wrong, of course. Tokenism is real. Used to be, advertisers/retail corporations avoided controversy at all costs dont disturb any portion of the buying public. The stunning lack of diversity in the advertising industry goes back decades and those in power have done little to change it. In this case, the (usual) bufoonery of whites, and minimization of their possibly being interesting, cool, and family centered anymore. Share Real Customer Stories. I once attended a womens networking event that featured the male mayor of the city as its keynote speaker. If more ad people want to be activists, this idiocy of Progression will ALWAYS INCREASE because the ACTIVISTS need JOBS! A very simple chromosome test is all that is needed. Im tired of having all the diversity being shoved down my throat. Makes no sense. One of the best ways to portray diversity in your marketing is to use real customers and real stories. Zach Van Arsdale By Fernanda Galan | November 8, 2021 | 9:30pm MST Is this some sort of mad over-correction from that year when someone noticed that there were no black actors or movies nominated for the Oscars? Id like to add some thoughts to some specific points Advertising Agencies are still mostly filled with college-degreed White males, and although this is changing they still have ideologies motivated toward the Left. I suggested it as further reading for all. . What people have a problem with is all the pandering thats taking place in the name of diversity. Except now, it appears to have gone beyond mere pandering. This must stop before it escalates beyond any controlled means. This is not realistic or representative. Thanks for doing the legwork so we dont have to, Wypipo. It is both telling and comical that they claim that those people avoiding the dangers of low Motivational Values are endemically racist even if they are African Americans with higher Motivational Values. (This, as the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo.) Not everybody looks like the Marlboro Man especially women. There were some American actors like Lex Barker and Ken Clarkbig mennot ever going to be mistaken for womenand they went to Europe to work because it was more traditionalmen were masculine and women were feminine (although they also made women-led action movies-Hollywood didnt catch on to this trend except in comedy films). In an effort to do their civic and moral duty, (along with the brand executives, aka clients) they all decide to help out, and cast Black talent (the actors). Vote the D. The 2 DAs running this country are putting us on more commercials and TV. Erik Radle, the CEO of Miller Advertising (Texas) has openly bragged about how advertising is going to change our society. So teaching your kids manners is racist now apparently. Based on U.S. Census data, a commercial with 10 actors should have: 6 whites, 2 Hispanics, 1 black, 1 . Im still postulating. Every victim needs a villain. I think the word to go warpspeed on this issue was given about five years ago, with a major increase 28 months ago. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! They are members of congress, secretaries of state, vice president of the US and even a black President of the US. You know that scene in Sleeping Beauty where Maleficent shows the prince what she has in store for him? I dont think anyone has a problem with brands catering to their customers or trying to gain traction with new demographics. As you can see from your anecdote, portrayals in commercials, let alone fictional comedy, are damaging as they affect and reinforce peoples formulation of stereotypes. In answer to your question, its both. movie industry, Silicon Valley, Wall Street, Madison Ave, etcIs it any wonder theres a whole lot of white folks who are incredibly angry and feel threatened that their way of life is quickly disappearing? I was with you right up until the point where you said No one cares. Judging by the number of replies to this blog post and thats only from people with the courage to stick their necks out Id say a hell of a lot of people care. https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. Just an FYI. Etc, etc Today, I dont understand what they are doing from a marketing perspective.
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