CHICAGO (CBS) -- Walter Edward Smithe Jr., the founder of Chicago's Walter E. Smithe Furniture & Design, has died at the age of 86. Lewis Lazare. The CBS Chicago team is a group of experienced journalists who bring you the content on CBSChicago.com. Let's go Cubbies! Bloomingdale Plaza. "We're kind of strategically positioned in different departments," Meghan said. Walter E. Smithe Jr. Obituary. Is she OK? Nah, I know a few of them. The chemistry among this familial foursome is something parents can only hope for from their children. ", Instead they talk about the U2/iTunes takeoff, the brothers' version of "The Apprentice" or the Olympic parody from last year. Lewis Lazare. The Smithe sisters have heard it all before, and they've set out to dispel those misperceptions. Walter E. Smithe Furniture & Design advertising has featured everything from parodies of "The Price Is Right" to a 2013 classic in which the Smithe brothers got into a wrestling ring with Billy Corgan. Introduced to the family business at an early ageI can recall pigtails in my hair, getting a penny or nickel for every clearance tag we pulled, says Meghanthe four daughters of Walter Smithe III have embraced their own roles for the Itasca, Illinois-based company; Meghan is director of marketing, Colleen is director of advertising, Maureen is a buyer, and Caitie is a designer. Were really excited about this program, explains Meghan. But it wasn't long before he approached his youngest daughter with a proposition. The journey from Point A to Point B started with an all-blooper and outtakes reel that O'Neil and Tim Smithe put together as a birthday gift for mom Florence. https://en.wikipedia.org/wiki/Walter_E._Smithe. They've spruced up their styles, selling more contemporary pieces among their traditional designs. Walter E. Smithe told me they work with many designers but Jeff was really able to get a lot of value into the pieces in his collection and that its why . If you find the right furniture, it will last even through your kids, Colleen says. One of my friends used to live near Fullerton and Western, and she would always tell people she lived near Tile Outlet. With a 71-year history and 11 stores sprinkled throughout Chicago and the suburbs, Walter E. Smithe is a local furniture icon. Create an account to follow your favorite communities and start taking part in conversations. Walter e smithe daughters. Then they brought in the wives. Thats fast, but it shows what we can do. Plus, they seem like nice guys. "By being so close and meeting so regularly, we're all in the loop with what's happening in each other's sphere. "That was the best part," she said. In the 1970s Walter left Smithe and Shanahan (His brothers remained with the original company) to start his own company - Walter E. Smithe. The new generation of Smithes are featured in the company's new advertising. There's a lot of blurred lines, and we have to learn when to defer to each other.". Woven Roman shades, a jute rug and a blonde wood vanity usher texture and warmth into the otherwise minimalist design. Compare how recession-proof Walter E. Smithe Furniture is relative to the industry overall. This article originally appeared in the April 2019 issue of Chicago Parent. 74% of employees would recommend working at Walter E. Smithe Furniture and Design to a friend and 70% have a positive outlook for the business. And Mark, 40, is Smithe's general counsel; he and his partner live in Lincoln Park with Petey, a 4-year-old bulldog. The two renamed the store Smithe and Shanahan, but Bill Shanahan eventually sold his share to Smithe's brother Charlie. "An hour and a half. The company gained national exposure from Lewis' collection, and each sister was able to shine in her own specialty. It also featured an appearance by Dutchie Caray, wife of the late Cubs announcer Harry Caray. Sometimes you have to act fast. - Lynn Hauldren: Who? You have this sense of passion and responsibility for it. There's a certain time and simplicity factor, so from the time of the idea to the time we shoot it can be as short as a week.". (Last year, Walter E. Smithe resurrected the 1950s-era cartoon that was a holiday staple on WGN-Ch. "We had a common agreement that we had the best furniture in Chicago," Tim says, "but not enough people knew about it.". Mix together different, but complimentary, elements such as woods, metals and stonesand feel free to mix various metals together. "And of course this summer's blockbuster is supposed to be `Charlie and the Chocolate Factory.' The are the Smithe sisters, Meghan, Colleen, Maureen and Caitie. hbspt.forms.create({ She also sees more demand for curation: Rather than walking into a store and getting an entire matching bedroom or dining set, people are mixing and matching and getting a look thats uniquely theirs., The new ED Ellen DeGeneres furniture collection (now available at all 11 Walter E. Smithe showrooms) allows for just thatand it includes versatile pieces that transcend their typical use. "I think it's time for us to get out of these TV commercials," Walter said. Walter E. Smithe Furniture and Design has an overall rating of 4.0 out of 5, based on over 92 reviews left anonymously by employees. He began working in the . I havent seen the Tile Outlet lady in a while!! Till your hair grows back."). Courtesy of Walter E. Smithe Furniture and Design, - Courtesy of Walter E. Smithe Furniture and Design, Paddock Publications, Inc. is an Employee-Owned Company. Chicago Parent, as a Zoe Communications Group company, is certified as a Womens Business Enterprise by the Womens Business Enterprise National Council (WBENC), the nations largest third-party certifier of businesses owned and operated by women. "We're all rolling up our sleeves and getting dirty. Last year there aas a commercial where the puppet quickly moved to close his laptop when someone came in the office. Bringing new and various textures into a room can take it from plain and lacking in interest to exciting and memorable. Timothy Smithe Jr. (m. 2013-2018) Kyla Lynn McCarthy (born October 8, 1986) is the daughter of politician and former Police Superintendent Garry McCarthy. For example - my favorite large upholstered dining chairs are under $200. Someone really needs a new marketing director/CMO/agency because they do not know what they are doing. "But these are guys who you'd go to dinner with, you know? After college, all three gravitated back to the family business, which was founded by their father. Colleen, Caitie, Meghan and Maureen Smithe, all between the ages of 33 and 37, represent the fourth generation of the family business and are daughters of company President Walter Smithe, the grandson of the business's namesake. I can't breathe!' "Staying fresh, young . This is useful in estimating the financial strength and credit risk of the company. With 16 1/2 children among them (Colleen is due with her third baby this month), the sisters also find work as a time to be togethersans children. "Case in point, I was just this morning sketching out my first ideas for The Three Tenors, featuring, of course, the Smithe brothers in a coliseum. Im stunned when people watch one of our makeovers and are surprised that Smithe carries so much of what they like, says Caitie. At-a-glance. They pointed out how affordable the pieces are. She is a celebrity who is genuinely interested in how her furniture will do and be perceived, Maureen says. Even with little ones underfoot, the Smithe sisters make balancing their family furniture business and their growing broods look effortless. The company has become known over the years in particular for its quirky TV commercials Chicago TV viewers have long known the jingle, "Walter E. Smithe, you dream it we build it." Only a year apart in age, the lively, fast-talking Smithe sisters consider one another best friends. Like their brothers, the four Smithe sisters were all in the business when they were in high school. Who are the Walter E Smithe daughters? They were each only a year apart, at one point covering all four grade levels at Barrington High School. Caitie, Colleen, Maureen and Meghan Smithe represent the fourth generation helping run their Chicago-based family furniture store, Walter E. Smithe, and they're determined not to be the last. A 2005 advertisement showed Mark and Tim Smithe dueling with CGI-enhanced lamps in an homage to the lightsaber duels of the Star Wars films. "That's F-A-M-E, with an E". We learned so much from these relationships, Colleen says. Shop the label. In some of the footage, youll see my dad installing a dimmer or my uncle driving a truck. Hell stand on things, jump on them, do his best to break dining chairs. Nearby is a mangled lamp that will never find its way to a Smithe showroom floor. This has been our priority since we first began serving the Chicago area back in 1945. But the sisters also know they can always turn to the leaders who came before them. Tags: Design Controls - Facebook Instant Article, Home & Garden, Interior Design. Along the way, they got married, had children (17 in all!) The company began in 1945 as Tone Appliances and Furniture, a single store on Belmont Avenue in Chicago. Some have criticized the spots for underemphasizing Walter E. Smithe's actual furniture products. It's all a part of an effort to hang on to the company's loyal customers while persuading younger shoppers that Walter E. Smithe isn't just their parent's go-to store. Instead of starring third-generation brothers Walter III, Tim, and Mark, the new ones put the spotlight on fourth-generation sisters Caitie, Meghan, Maureen, and Colleen. The Smithe boys started out in a tiny ranch house in Des Plaines, the children of Walter Jr. and Florence. Tim recalls Walt trying to smother him -- repeatedly, apparently -- with a bean bag chair. We've got the radar out for that," Tim Smithe says. For decades, the public faces of the privately owned company have been the sisters father, Walter E. Smithe IIIthe 59-year-old grandson of the businesss namesakeand the sisters uncles, Mark and Tim. The store, which has 10 locations in the Chicago area, has been open for nearly 75 years and has faced all the challenges of . between Scott Ave. and Tower Rd., Winnetka, shophwdd.com) hosts a First Friday event on the North Shore. Meghan was hired in 2013 and now serves as director of sales strategy. Most recently, she was at . "[7] Maria Coons, a marketing teacher at Harper College, has also defended the advertisements, telling a Daily Herald reporter, "Some people who aren't in that [30 to 60 year old] demographic might consider them dorky, but for their target market, they're not. Walter E. Smithe, Jr. joined the business in the 1960s with his brothers Gary and Tomm, and began phasing out appliances to focus on custom upholstery. Some ways to do this include mixing fabrics and leathers such as pairing linens with velvets, shag rugs, fur throws, organic elements such as rattan and bamboo even the reflective-ness of chrome can add texture to a room! Get browser notifications for breaking news, live events, and exclusive reporting. What she does: I use both sides of my brain: left for all the analytical spreadsheet stuff and right for the creative vision. "They were loved," said Colleen Smithe, the youngest daughter of Walter Smithe III. The 86-year-old patriarch of the Smithe family, Walter Edward Smithe Jr., "died . Not as long as they keep the commercials clever and topical, O'Neil says. (Antonio Perez / Chicago Tribune). "It's a big responsibility. "It's made us focus on what we do best, which is designing our clients' homes," he said. Further confused by the commercials now. Read the rest of the issue. "It was kind of a neat way to kick off our involvement in the business as a group.". We see this country chic trend currently happening as a design emergency, says Maureen. During a stint in the Army, Smithe attained the rank of captain and became an expert in the field of computers. The inky accents create a sleek statement against the white walls and lend a streamlined look to the space. It worked really well for a long time, but post-recession, we saw peoples sensibilities had changed, says Meghan. One of the first opportunities to test their compatibility was through a partnership with interior designer and TV personality Jeff Lewis. Contact Information. Walter Smithe III and Mark Smithe (the Smithe Brothers) are the sons of Walter Jr, and serve as President and VP/Legal Counsel, respectively. There is no true balance for moms in our situation., We cant be everything all at once, Meghan says. USA. A few bucks later, the clunker is off to Victory's Bensenville lot. Find locations. [2] Today, the company has ten showrooms in Illinois and Indiana and is listed by Furniture Today as one of the top one hundred furniture retailers in the United States. Then they tie in pop culture it shows that they're sort of a with-it furniture company. The Smithe brothers used good-natured humor on countless TV commercials selling furniture. "They go a long way with a limited budget through the use of creativity," he says. I always suggest going with whatever color or colors are most pleasing to you, but some big color trends this spring are oranges, pinks, sage green and pastel blue. The daughters took over the company. To make up for it, she woke up early to make heart-shaped pancakes. My hope is to inspire people to slow down enough to talk with a designer and hopefully buy something.. "As furniture commercials go, what the Smithes are doing is great," he says. I was probably in elementary school when I would come in to work in the warehouse sweeping for a nickel Colleen says. I was probably in elementary school when I would come in to work in the warehouse, sweeping for a nickel, Colleen says of the brand, which first opened in 1945. A wake will be held at Ryan-Parke Funeral Home in Park Ridge on Friday, Oct. 21, and a funeral mass will follow on Saturday, Oct. 22, and St. Paul of the Cross Church in Park Ridge. Tim offered Walt brotherly support after a just-completed scene. The new campaign, dubbed Smithe Family Makeovers, showcases Smithe furniture in the homes of actual clients, revealing the handiwork of the companys designers in HGTV-esque episodes. I gave up sleep and TV, Maureen jokes. Postpartum bladder leaks are common but there's help. Jeff Lewis's collection of vignettes is available at Walter E. Smithe's 11 showrooms in Chicago, and online. The Smithe sisters now serve as the face of the firm, offering a female perspective that better reflects the company, the industry and the country today. First published on October 12, 2022 / 3:27 PM. Nothing is left unchanged, Meghan notes. "People really did love seeing them on their TVs.". Watch. So much misogyny in these comments, their commercials have always been cheesy and annoying. Chicagoans came to know and appreciate the three Smithe brothers who starred for years in quirky TV commercials touting their family-run furniture company. His signature line: "Linn Burton for certain!". (Antonio Perez / Chicago Tribune). / CBS Chicago. The Smithe sisters have always been close -- and growing up, it wasn't always by choice. E. Smithe sisters Caitie, Colleen, Meghan and Maureen were introduced to the business at a young age. Even if you weren't sure that Walt, Tim and Mark Smithe were brothers -- yep, those Smithe brothers, of "Walter E. Smithe, you dream it, we build it" fame -- their banter at a recent commercial shoot was a dead giveaway. There have been more than a thousand of them since, and thanks to the magic of cable TV he is now a national celebrity. We are a 4th generation family-owned business, and our employees are an integral part of . Then he and Thorson meet with his brothers and throw ideas around. They decided on an ad campaign that would, simply, pitch their product. Walter E. Smithe Furniture & Design is a family-owned furniture retailer, founded right here in Chicago, back in 1945. Be sure to visit Sawbridge Studios, which will showcase sustainably harvested, live-edge furniture by David Stine. We strive to bring our clients the best in home furnishings for every style, budget, and. His four daughtersMaureen, Meghan, Caitie, and Colleenare now the new faces of this historic Chicago brand, a spot he and his brothers held for decades. Touch device users, explore by touch or with swipe gestures. They're not egomaniacs. That cartoon of Bob has BDE and you can't deny it. My sisters and I loved being a part of it.. Itasca, IL 60143. Edit: I have been informed that they are the daughters, not the wives. It was founded by Walter Edward Smithe and Bill Shanahan in 1945. They can really do great things. Am I the only one who just thinks he looks like Louis CK? For instance, finding that perfect piece of decorative furniture that creatively doubles as a toy box for kids games, toys and video devices. As their father, the company president, has told customers for decades, Life is too short to sit on uncomfortable furniture.. A matte black bathtub, vanity mirrors and hardware pop against the airy walls in this modern primary bathroom. In 2002 they brought in director Bill O'Neil to help them. Now, a lot more people know about us than knew a few years ago.". This rating has improved by 10% over the last 12 months. While we still have traditional pieces, our showroom appeals to a number of different lifestyles. Please enter valid email address to continue. Read on to find out more about pelvic floor therapy and how it's growing in popularity among postpartum women. Kneen & Co. (399 W. Fullerton Pkwy., Ste. We are sad to announce that on October 9, 2022 we had to say goodbye to Walter E. Smithe Jr. of Chicago, Illinois. walter e smithe furniture inc. The first change I noticed was it became all about the sons. The Walter E. Smithe furniture jingle "you dream it, we build it" has been a longtime fixture in the firm's television ads, just as the Smithe brothers themselves have been. Meghan can recall her pigtails bouncing as she ran through the Walter E. Smithe warehouse as a young girl, pulling sales tags in exchange for a nickel or dime from her grandfather, Walter Smithe Jr. "But we've also gotten some really nice feedback from people who are happy to see four working women on their TV.". That collective experience comes in handy ahead of any major decisions. When they get a topic, Smithe says, he tries to figure a way to blend it into an ad. Spoken like the daughter of a true "shop owner," as her father Walter E. Smithe III, president of the eponymous furniture retailer calls himself. They seem very pretentious I think. Chicago's Best Furniture and Expert Design. Their dad, the company's president, continued filming his signature ads with his brother, Mark, for a short period of time, Colleen said. You may also light a candle in honor of Walter E. Smithe Jr. or send a beautiful flower arrangement to the funeral . Get Eric Clark's email address (e*****@smithe.com) and phone number at RocketReach. "We wanted to entertain people first, so then when we wanted to inform them they'd already be paying attention," Tim says of their advertising philosophy. I think people felt sorry for me, assuming that I wasnt getting any sleep and having to come to work every day, says Maureen. Chicago magazine newsletters have you covered. He cites the U2 music video takeoff. portalId: "6766057", The founder of well-known Chicago-area furniture company Walter E. Smithe has died, his family announced Wednesday. With a 71-year history and 11 stores sprinkled throughout Chicago and the suburbs, Walter E. Smithe is a local furniture icon. But when they finally decided to accept, they knew they needed to come up with a unique and effective way to introduce themselves to the Chicago market as the new faces of Walter E. Smithe. "And they've been able to personalize a retail chain through the use of the brothers. We not only respect this, we embrace it.. High School," Walter says. Smithe's three sons the Smithe brothers Mark, Tim, and Walter III became executives in the business and were regularly featured in the commercials. No surprise why the quality is so crap. If you are ready to get grown-up furniture, this place has a very nice selection, with helpful staff who can guide you toward the proper colors, scale, and what looks nice together. 1 Early life; 2 Television; 3 Personal Life; 4 References; . One spot was modeled after Apple's weird commercials. Caitie Smithe, Designer and Stylist. Walter E. Smithe, Jr., founder of Walter E. Smithe Furniture & Design, has died at the age of 86, his family said. An added factor in the commercials' success are the brothers, who come across as regular guys. and runners at CB2 (800 W. North Ave., cb2.com). Three generations are involved in the family-run Walter E. Smithe Furniture and Design, including Walter Smithe Jr. (far right); his sons Walter III (far left) and Mark; and his four granddaughters, from left, Maureen, Caitie, Colleen and Meghan. They brought in real clients, worked with real designers and demonstrated each sister's essential role within the business. Subscribe to one or more of our free e-mail newsletters to get instant updates on local news, events, and opportunities in Chicago. Sisters Colleen, Caitie, Maureen and Meghan Smithe, from left, are breaking the mold as fourth-generation leaders of the 75-year-old Walter E. Smithe Furniture and Design. Instead, the Smithe sisters Colleen, director of advertising; Maureen, a buyer; Caitie, a designer; and Meghan, the marketing director help a Chicago couple with tastes that sometimes clash give their town home a new look before relatives show up for a visit. "Staying fresh, young and relevant is how we're going to sustain the brand into the next 75 years," Meghan said. "It's been about reworking how we approach visually what we want to convey about the product that we're selling," Meghan said. walter e smithe. His daughters were hesitant at first, questioning whether they were ready for such a responsibility. Walt (actually Walter Smithe III), 45, is president and general manager of the company; he and his wife have five kids and live in Barrington Hills. But repeated airings of the ad have made him and his door legendary. Favorite design style: Modern mixed with traditional. The new generation of Smithes are featured in the company's new advertising. And I thought, `makeup and lighting. Or "Hardrock, Coco and Joe." Sisters Colleen, Meghan, Maureen and Caitie Smithe, from left, say three key words have helped them carry their family-run furniture company into a fourth generation: fresh, young and relevant. We simply never had that conversation, Meghan says. How could the Itasca-based company break the mold and reach a new audience while still carrying its message into a fourth generation? '", "I was at a gym on a treadmill," Mark says of the first time he caught one of the commercials. It was like the empire jingle. The company makes, sells, and repairs furniture, . My wife and I were just talking about this yesterday, we truly hate the Walter E Smithe commercials with the daughters. My sisters and I represent the viewpoint of our younger clientele, Meghan says. The Smithe brothers are following in the footsteps of other memorable Chicago commercial icons: - Jim Moran: Starting in the late '40s, "The Courtesy Man" sponsored wrestling programs, late-night movies, a country-and-western music show and his own variety show. The best commercial -- at least the one viewers relished -- featured this grating kid getting hit in the face with a pie. Take dress up and glam up a notch with a self-care day at this luxurious spa for kids and tweens. "Instead we did it on the turn of a dime. Born in the heart of Chicago, we're a family owned and operated local business since 1945, now four generations strong. Dazzling Divas Glam Mansion Offers the Ultimate Diva Experience, Family Guide to Attending a Chicago Cubs Game at Wrigley Field, Pelvic Floor Therapy Growing in Popularity for Women, 10 Non-Candy Items for Your Kids Easter Basket. Smithe brothers aim for 'Sex' appeal in latest quirky commercial, https://en.wikipedia.org/w/index.php?title=Walter_E._Smithe&oldid=1127865487, This page was last edited on 17 December 2022, at 02:33. So as long as strangers keep serenading them with the company jingle instead of pelting them with "Hardrock, Coco and Joe" DVDs, and as long as the business continues to grow, they'll keep doing the ads. The Smithe sisters - Walter III's daughters Maureen, Meghan, Caitie, and Colleen - are also now executives at Walter E. Smithe Furniture & Design and appear in the ads. At Walter E. Smithe Furniture & Design, we are committed to helping our clients love their homes through expert design, quality furnishings, and exemplary service. With a 71-year history and 11 stores sprinkled throughout Chicago and the suburbs Walter E. Maureen in 2002 Meghan in 2014 Caitie in 2015 and Colleen in 2016. Our learning curve has been steep and long, with a lot of challenges, says Colleen, flanked by her sisters at the familys Lincoln Park location, a 10,000-square-foot boutique store. Press J to jump to the feed. "I was invited to speak to 300-some designers in Oak Brook," he says. 9615 Skokie Blvd, Skokie, IL 60077. Receive a 20 percent discount on sofas, love seats, sectionals, chaises, and more at Cassona (5241 N. Clark St., cassona.com) through March 13. 9's "Garfield Goose" and "Ray Rayner" shows. Warehouse workers go over every piece of inventory awaiting delivery with a fine-tooth comb, looking for things an untrained eye would never see. View info about Walter E. Smithe Furniture (smithe.com). We dont always agree on things, Colleen says. As the fourth generation to run their family-owned Chicago furniture store, Walter. "And a woman was there with her daughter, and she nudged her and I heard her say, 'That's the Walter E. Smithe guy.' The Smithe brothers commercials Chicagoans are used to were great for getting the Walter E. Smithe name out, but the new ads put the focus back on the furniture and design services, said Meghan Smithe. Tomorrow, Hubbard Woods Design District (Green Bay Rd. Those early Smithe commercials were straight-forward affairs, with each brother talking about his area of expertise -- Walt discussed the merchandise, Tim the company's designers, and Mark Smithe's delivery system and customer satisfaction -- and, of course, the furniture. We had no grand plan.. The commercials are created in-house. The boys' first ventures into the working world included Walt's daily paper route -- 70 Tribunes, three or four Sun-Times and a couple of Wall Street Journals -- that Tim helped him with ("I got 1 cent per paper, and I'd give Tim 10 cents for helping me"), and collecting beer cans that they resold at a Park Ridge flea market. The sisters can measure the span of their careers by their childrens ages and development, so they clearly understand what its like to worry about furniture at the mercy of young, messy children. ("Did you notice he used the wide-angle lens when he shot your [rear end]?"). Walter E. Smithe is a furniture company based in Itasca, Illinois. "The majority of what we run is informational and tells about the company, but those aren't the ones people are talking about at the water cooler. Still, the Smithes have had to weather various challenges since joining the company, including the retirement of their uncle, Tim. Customers were more concerned with what we were selling versus the people who were selling it, she adds. (847) 933-1481. Visit . }); Chicago Parent is Chicagolands trusted parenting hub since 1984. Smithe was born in 1936 to Margaret Slifka and Walter E. Smithe Sr., and grew up on the Northwest Side in Belmont Central. "If we'd done that with a large agency, it would have been flying people in from New York and storyboards and approvals along the way," he says. The announcement was merely an early April Fools' Day prank, although the Smithe brothers said they had received about one hundred emails from viewers who were not sure what to think. View a map of participating First Friday locations. They got on each other's nerves and learned to talk quickly at the dinner table if they wanted to get a word in. Contents. /r/Chicago is the place to discuss and stay updated on the daily happenings of Chicago, Illinois, USA. "We have wonderful clients who are my generation or older, but we have to figure out how we cater to this new generation that's setting up households now. How could they ensure the 75-year-old brand would be sustainable for decades to come? The fourth generation of Smithe leadership is hoping that this young, fresh approach to advertising and marketing will resonate with a consumer base that hasnt yet shopped with Smithe before. Give yourself time to just be in a comfortable and beautiful outdoor space. The Smithe brothers have been described as "Chicago's most recognizable furniture purveyors", due to their ubiquitous television commercials starring themselves. 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