Vote for your favorite beauty products now! Did You Hear "Did You Lotion" Growing Up? Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Love the idea of contouring but don't know where to start? This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. Stay informed about the latest scientific discoveries & breakthroughs. You do you, yknow?". Jaleesa M. Jones . new eczema treatment 2022 australia . CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Crypto And if that means shopping COVERBOY, then hey, it's a win-win. Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. Hmmm well that joke is ruined, but who cares! "James Charles is no exception. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. "Just fingers. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Companies can also win over younger audiences by making social statements. improve functionality and performance. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Sometimes the world is a beautiful place. Latest book reviews, author interviews, and reading trends. The Duchess of York casts "no judgment" toward her nephew. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. We want to bridge divides to reach everyone. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. Her hair was brighter than the red carpet. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. James Charles is no exception. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. You can renew your subscription or So why now? Beyond fear, beyond anger. Use of this site constitutes acceptance of our "I'm aware of the other drag artists with makeup lines . Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' In the company's 55 year history, there has never been a male star in one of their campaigns. James Charles Dickinson is CoverGirl magazine first CoverBoy. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. We may earn commission from links on this page, but we only recommend products we love. Here are some of his different makeup creations that prove just how talented he is. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. Charles was just named CoverGirls' very first male CoverGirl. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. All the Weird Areas You Can Get Injectables. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. Your subscription to Your California Privacy Rights. R.I.P. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. "Very durable. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. Sep 12, 2019. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. All rights reserved. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. TikTok has declared the white eyeliner is back. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. All Rights Reserved. In the course of a year, teen makeup artist James Charles has gone from starting an . Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. The end of gendered toys? PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. There's a lot of fun there, too.". The aspiring makeup art Of course, Willam's been beating his face for ages. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. Hope youll give us another try and check out some other articles. Goldie is a golden base with green undertones and holographic glitter. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . The Monitor is a peculiar little publication thats hard for the world to figure out. Sometimes, we call things boring simply because they lie outside the box we are currently in.. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. or call us at 1-617-450-2300. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. Vote for your favorite beauty products now! American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. This is pretty major, if you ask me. ', This website uses cookies to One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". CoverBoy! Hearst Magazine Media, Inc. All Rights Reserved. pic.twitter.com/088HlYBjQI. A weekly update on music, movies, cultural trends, and education solutions. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. Start here with our favorite contouring palettes for highlighting and sculpting. Get non-boring fashion and beauty news directly in your feed. I purchased a glitter and a .more. CoverGirls Instagram posted a video of Charles speaking about his new role. Does Coverboy cover boy? When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. Please click here to learn how. We can't let our kids get brainwashed like this," Benham said. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. And we shall see what I would look like if I suddenly sprouted blue eyelashes. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. Can a Jesus Revolution take place again in America? So I retook my senior photos & brought my ring light with me so my highlight would be poppin. GET THEM HERE! James, who first earned. Were the bran muffin of journalism. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. The Best Contour Palettes for the Ultimate Chisled Complexion. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. To say that Charles is talented would be an understatement. Oh, and he just became CoverGirl's first ever CoverBoy! "I went from coloring books to my face. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. And that's exactly what Roncal is bringing to the table this week. RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. James Charles is no exception. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. It's fun to play with the trends, but you want to keep going back to the classics. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). Were seen as being global, fair, insightful, and perhaps a bit too earnest. "We were always cheering each other on from the sidelines." With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. Press question mark to learn the rest of the keyboard shortcuts Business, Economics, and Finance. The Mally. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. From everyday glam to eye looks that are packed with color, the social star can do it all. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. The TikTok-Viral Dyson Airwrap Is Back in Stock! User Agreement and Privacy Policy and Cookie Statement and From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. And the first male face of Covergirl brand. Get ready for some exciting news. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. I've Been Single for 8 Yearsand I Blame My Makeup. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. subscription yet. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . I can be confident with bare skin and with a full face, he told the magazine. "Just wrapped another great CoverGirl shoot. But I think CoverGirl also hopes that this means more men will wear and buy makeup. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. The Christian Science Monitor has expired. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. Makeup artist James Charles is making history. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. We are trying out Willam's new line of makeup Coverboy. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. His skin and makeup are as flawless as you'd think. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! No one, that's who. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. It has to stop. Log in to hide ads. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. Jamess selection may be a reflection of that change. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. CoverGirl is giving gender stereotypes a much-needed makeover. 2023 Cond Nast. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. "There's something there for everyone. The monochromatic eye look is absolutely gorgeous. Original reporting and incisive analysis, direct from the Guardian every morning. So its not surprising that its male cosmetics at this point.. We Were run by a church, but were not only for church members and were not about converting people. By subscribing to this BDG newsletter, you agree to our. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. One of the makeup industrys largest brands took a big step forward on Tuesday. Its basically the same thing," Willam tells Elite Daily. 19802023 The Christian Science Monitor. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. I think thats a part of the story here, too.. Hmmm well that joke is ruined, but who cares! Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. "Everything in life is balance. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. James Charles is no exception. See more ideas about james charles, covergirl, makeup. Similar-looking products, two totally different techniques. Ad Choices. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. CoverGirl announced its newest spokesperson is actually a cover boy. A weekly digest of Monitor views and insightful commentary on major events. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. Nor is it the brands first attempt at breaking down barriers. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? How Bill Clinton, as first gentleman, could reshape role of first ladies. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. she wrote on Instagram. 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. Help keep The Christian Post free for everyone by making a one-time donation today. Charles retweeted a few supportive messages himself. Carly Cardellino was the beauty director at Cosmopolitan. I love being extra pic.twitter.com/7Qu1yu8U2P. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. All rights reserved. A religious liberty newsletter that is a must-read for people of faith. Whoever said it wasn't easy being green was lying. Your California Privacy Rights. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? Are gender roles relaxing inthe world of makeup? In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. Return to homepage. Science Monitor has expired. The singer reveals how grueling life was on the road. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. This article includes content provided by Instagram. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). A screenshot from one of James Charles' YouTube makeup tutorials. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Charles is an aspiring makeup artist from New York, who has amassed more . The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity.
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